In the last issue of Facebook for Business we talked about how to create a page for your business on Facebook. For this issue, we will talk more about attracting new customers for your business through Facebook.
As we have discussed before, it’s important to establish online presence through social media management sites particularly Facebook even if your company already has an official website.
Why, you may ask? Simple Because Facebook is able to reach people more than any business website could. Companies that seem too corporate for anyone to look into will be able to give a sense of approachability while start up businesses that have no websites can also gain some credibility.
In addition to this, a Facebook page makes it possible for any company to get more interactive towards their customers. They can get feedback for the products, services and promos they offer. While it may seem dangerous because you can be given both positive and negative feedbacks, companies should not be afraid because Facebook is a tool that can be easily moderated.
For instance, if you have a mind to; you can retain the best feedback and just hide the rest. By doing this, potential customers will perceive the benefits of making use of your service or products. Using your company feedback this way will help entice potential customers because of the sense of authenticity that comes with it.
In addition to that, customers who are fed up of the usual online marketing tactics such as newsletters and ads will most likely go to Facebook to have their concerns answered. With the ability of a Facebook page to reach millions of people around the globe, you will be able to expand your business.
There is a lot more to just updating your status on Facebook. You can also make use of the photos and notes feature. If you are using a Fan page which is recommended for businesses (rather than a personal profile page), you can modify the posting ability of your Facebook fans which allow them to post links, videos, and photos.
This way, potential customers will be able to see how other customers use the product or service. Again, this can engage the community to be more interactive as was successfully executed by Pampers? Facebook Fanpage. There are also some companies like the well-known Ben and Jerry’s that go as far as using customer polling. If used the right way, this will provide customers a sense of power concerning the products, which as a result will give them a sense of acceptance and possession.
With Facebook, you can also feature promos, special discounts and sales for your products as in the case of rushIMPRINT, which uses their page for this purpose. The site easily leads back to their official website as well as their toll free number. Other businesses even offer exclusive deals to their customers through Facebook.
If you’re implementing Facebook marketing, this is a very good way to determine whether your page is effective or not in attracting customers. You can use give-aways to your Facebook users who can’t be reached through other sites like your business website, email, and Twitter.
Companies like Baskin Robbins develop and utilize a Facebook tool that helps their page become more interactive and attractive to customers. They offer a Buy One, Get One promo which ice cream lovers will certainly not want to miss.
The key to an effective Facebook page is to use it with a sense of fun and a good level of interaction. You should also differentiate your company from the rest of the market. If used this way, you’ll quickly get a nice return for your simple work.
Keep watch for our next issue. We will discuss more details about creating a Fan Page for your business using Facebook.
There are a number of ways to make use of Facebook for Business. However, if you want to find out more see here for additional Facebook marketing strategies.